Eco Begins at Home

Green, it seems, is the new black. We are slowly beginning to eat, sleep and even build green, with the One Brighton initiative well under-way launching an eco-friendly lifestyle along with sustainable accommodation. We can travel to work on “Big Lemon” buses that run on vegetable oil and can even choose to be buried in biodegradable coffins; but some times it’s the small things that make the difference…

Unfortunately not all of us can afford the cost of swapping our Fiat Bravo for the new Eco-Bravo; and many of us are challenged to find the time to clean, let alone the time to make our own green cleaning supplies as one “be-green” article suggests. But you can still do your bit.

Eco-friendly living is becoming paramount as “ecoanxiety” creeps into our culture. This could be a likened to jogging an extra mile after eating one-to-many prawn crackers the night before and has people acknowledging feelings of guilt after doing something wasteful. Eco stores both on and offline in the UK seem to have provided us with a quick-buy-fix to such feelings and are helping to make the green-way, the easiest way. Americans offer a different more expensive solution. Columbian psychologists have developed “eco-therapy”, available for anyone “worrying themselves sick over green issues.”

The product range in such Eco Stores reflects the “can-do, must-do, will-do” attitude of our new, caring public and is compatible with the most uneco-friendly lifestyle. A firm favourite being the easy to use Eco-kettles, which have a special feature allowing the user to fill the kettle to full capacity. Another product designed to help in a small but vital way is the water powered calculators which come with H2O batteries. -simon-elliot